Gross profit and menu pricing calculator

Enter what a dish costs to make and what you charge. The calculator shows the gross profit after VAT and the price that reaches your target.

Ingredient cost of the dish (£)

Menu price (£)

Target gross profit (%)

Is the business VAT registered?

Figures use 2026/27 rates and simple assumptions, for planning. Ask us to run it on your own figures.

How the figures are worked out

VAT is one sixth of a price that includes VAT at 20%.
Food cost is the ingredient cost divided by the price after VAT.
Gross profit is the price after VAT less the ingredient cost.
The menu price for your target is the ingredient cost divided by one minus the target, with VAT added back if you are registered.

Send us a month of till reports and the wage bill and we will work out your real margins, labour cost and VAT position.